Facebook started absent as a platform in which college students connected with the opposite sex. Twitter began with stream-of-consciousness commentary on the average person’s regularly life. Not too long ago, Pinterest was a gully for crafters to share their masterpieces. But many diminutive business owners have discovered that social media is also a robust marketing tool.
If you are also on the fence throughout getting acculturation beside your business, here are five reasons motive you should be posting–each supported by facts and figures from reliable sources:
1. Your Competitors Are Doing It Clickhere to e-Strategy Trends, 92% about small businesses view social media as an effective marketing tool. Jayson Demers of AudienceBloom says that social media is fast worthy a necessity not a luxury, with businesses recognizing the need to integrate their social efforts near their content strategy. Those who do so are realizing ROI in in terms of clue generation, referral traffic moreover revenue.
2. Find and Connect with Customers–Where They Are Word concerning mouth has always built small businesses. Social media provides the means to do that on a grander scale. Your prospects are using sodality media to bonanza and share recommendations on products ampersand services. Techi.com states that half of all users under age 35 follow their friends’ recommendations. Also, 64% of Twitter users plus 51% of Facebook users market from the brands they follow online. The fastest growing age group going social? Forty-five to 54-year-olds. Fifty-five percent concerning Americans falling into this category have a profile on at least one hobnob media platform. Forty-seven percent of Americans speak that Facebook has the biggest impact on their purchasing decisions.
3. Be Part of the Conversation Therefore you pore this, real-time conversations are happening on every social media platform. These conversations are defining your market–perhaps even your brand–whether you participate or not. Social media offers you an opportunity to help shape the conversation; get people talking about a problem your business jug solve. Quora is a prominent platform for discovering what questions are puzzling your potential customers. Users postbode questions and receive vetted answers from experts. Be that expert and become the solution.
4. Eudaemonia Is King To stay viable online you have to manage the conversation going. Inauguration content generates new topics to talk about. Social media channels such as Facebook, Twitter also YouTube are where you and others can share your content. A blog connected to cordial media channels is an ideal tool for integrating your online marketing efforts. In fact, a survey nearby Technorati found that customers rank blogs as the third largest clout when it comes to purchasing decisions. If you don’t have one, you should.
5. SEO Juice Keywords are not quasi important as they used to be. New Google algorithms deceive placed social media front and center in the altercation for search engine placement. Social signals–links from someone’s communal network bellhop to your website–have a significant impact on how high you rank on the search engine results page. It pays to be popular.
Does social media take up a lot of time? Yes. Is it worth the investment? Absolutely. Given the forecasted marketing trends, it may be more costly to avoid social media than to participate. Many small businesses are turning to firms that specialize in social media marketing to help them create effective campaigns that realize tangible returns on investment in terms like increased awareness, conversion rates and sales.
If you would like more information about how iKonix Studios’ hospitable media marketing services can help you with a social media marketing strategy, visit www.iKonixStudios.com today. We are your specialist for SEO in Texas, with studios in Dallas, Austin, San Antonio and Houston.